Walker Mower Blades

Writing a Successful Sales Letter

Our friend Dave called last night, he’s started a small engine repair business and he asked us to review a sales letter he’d written. Dave’s letter was actually pretty good; the only problem was that it did not give a really good reason why anyone should do business with him! There was no incentive; no “special introductory offer”; no inducement for anyone to dash to the phone and call him. Of course we offered to rewrite the letter.

The number one objective for a sales letter is get the letter read. And the second is to persuade the reader to take an action and start a business relationship.

How do you do this? First, create a powerful headline with an immediate clear benefit for the reader, not some wishy-washy Hi, here we are? statement. Ask a question that shows you understand their needs, Are you still looking for someone who can guarantee your mower, tractor, trimmer, cultivator or compactor will be ready to work when you are? This show’s you understand their needs and are not just jumping into a rah rah selling pitch.

Then tell them you have the solution, Our 10 point small engine tune-up will keep you running strong all summer long. We absolutely guarantee it.

Give them your business credentials. Dave could say, I’ve been repairing all makes of lawn and garden equipment for over 15 years and I love it!

Now offer them something they can use, in other words: tell them what’s in it for them if they buy your product or use your service right away. Don’t be afraid to be bold. Use capitals, underline, or bold type. Let the offer leap off the page so that if they read nothing else, they’ll at least see the offer you’re making. Take advantage of our FREE “get-to-know-us” offer.

Now add some credibility. People want to know what others say about you, so tell them. Add two or three testimonials.

Be sure your letter has a high interest factor by adding some free advice or tips and tricks. Dave could tell how to make an engine run better by selecting proper fuel mixtures or how to keep a lawnmower blade sharp.

Clearly state what the next action should be and give them a reason why it’s important to act right away. Be sure you’re ready for the growing season. call us NOW!

Use plain language and don’t use language that you would not normally use. Be sure it sounds like you.

Thank the reader for reading your letter and sign it personally. If you know the reader, add a note at the bottom in your own handwriting.

Last, add a P.S. This is a great place to reiterate the offer and maybe even sweeten the deal. Take advantage of our FREE “get-to-know-us” offer by April 30th and we’ll throw in a free tank of gas for your mower or tractor.

Of course you must have a good list to send this out to one that is accurate and up-to-date. Sending a great letter to a non-existent person is a waste of time, so phone your contacts before you mail and make sure your list is up to date.

Do a test. Send out a few dozen per week, and follow up by phone. Vary the offer and see what happens.

About the Author

Marketing Masters, Ken & Liz are Duct Tape Marketing Authorized Coaches and authors of The Buzz, a FREE monthly ezine for small business owners who want simple, effective, and fun strategies to get more business, guaranteed. To get your copy of the special report The Seven Steps Plus One to Small Business Marketing Success, by Duct Tape Marketing Founder John Janstch NOW visit www.marketingmasters.ca

Walker Mowers ¦ Attachments ¦ English

WALKER 54″ CUT BLADE SET BEST PRICE – FREE SHIPPING $43.95

WALKER MOWER BLADES FOR 36″ GHS DECK BY OREGON $19.98

10 Walker Mower Blade Shear Bolts / Pins $9.50

25 Walker Mower Blade Shear Bolts / Pins $20.00

Rotary blade part# 15-3423 (replaces walker 570500 RH) $14.99

NEW WINTER SALE PRICE Walker Mower Cast Iron Blade Gearbox $169.00

NEW WINTER SALE QTY(2) Walker Mower Cast Iron Blade Gearbox $329.00

Walker Mower Blade Hub Kit $24.95

OREGON 91-918, WALKER 7705-1, RIGHT HAND CUT. ONE BLADE. $12.13

WALKER BLADE ADAPTER KIT (PART NO 5706) $16.99

2 Walker Mower Blades 48″ Cut 25″ RH LH 7705-1 7705-2 $32.95

WALKER MISC MOWER BLADES (6) $24.99

WALKER MOWER BLADES (3) $24.99

WALKER MOWER BLADES (6) $19.99

3 SETS LAWN MOWER BLADES FOR 48″ WALKER 7705-1/7705-2 $86.10

20 Walker Mower Blade Shear Bolts / Pins OEM $9.50

6170- 7705-1, B1SB6170, 7705-1 , WALKER R-HAND BLADE $13.55

6169- 50-3500, 7705-2, 7-04954, WALKER LEFT HAND BLADE $13.55

3 SETS LAWN MOWER BLADES FOR 42″ WALKER 5705-3/5705-4 $79.82

6-PACK LAWN MOWER BLADES FOR 54″ WALKER 5705-3 RH CUT $77.58

WALKER 5706, OREGON 80-230 BLADE ADAPTER KIT- BLADE ADAPTER,2 BOLTS & 2 NUTS $11.35

Oregon Mower Blade for Walker 48″ Left Hand Cut 2 Blade Set 7705-2 $47.95

Oregon Mower Blade for Walker 48″ Right Hand Cut 2 Blade Set 7705-1 $47.95

Oregon Mower Blade for Walker 42″ Right Hand Cut 2 Blade Set 5705-3 $45.95

Oregon Mower Blade for Walker 42″ Rear Discharge 2 Blade Set 5705-4 $39.95

Oregon Lawnmower Blade for Walker 48″ Left Hand Cut 2 Blades Set 7705-2 $50.95

Oregon Mower Blade for Walker 48″ Right Hand Cut 2 Blade Set 7705-1 $50.95

Walker Mower Blade Gear Box Seals $48.00

6- BLADES/FITS-WALKER/5705-3/5705-4 LH 42″DECKS $64.40

Walker Mower 48″ GHS Blade Set with hubs and shear $63.00

WALKER MOWER BLADES FOR 42″ GHS DECK BY ROTARY $22.98

NEW 9 MULCHING GATOR BLADES WOODS GATES WALKER LAWN TRACTOR MOWER # $74.00

NEW 6 MULCHING GATOR BLADES WOODS GATES WALKER LAWN TRACTOR MOWER # $54.00

NEW 3 MULCHING GATOR BLADES WOODS GATES WALKER LAWN TRACTOR MOWER # $34.00

WALKER BLADE ADAPTER 65-230 REPLACES PART NUMBER 5706 $10.49

BLADE HUB / WALKER/5706 $26.99

BLADE / WALKER/7705-2 $28.99

BLADE / WALKER/7705-1 $28.99

BLADE / WALKER/5705-4 $27.99

BLADE / WALKER/5705-3 $26.99

Walker lawn mower blade set for 48 inch decks $43.00

Walker Mower 48″ GHS Blade Set with Shear FREE Balancer $49.00

Walker Mower Blade Lot 48″ Decks $87.50

WALKER MOWER BLADES FOR 48″ GHS DECK BY OREGON $24.98

WALKER LAWN MOWER DECK HUB BLADE ADAPTER 5706 $16.14

WALKER MOWER BLADES FOR 42″ GHS DECK * Free Shipping $37.30

(5) Walker Mower Blades 5705-0 20″ RH NEW!!! $30.00

(9) Blade Adapters for Walker Mower 729361 $45.00

Blade Bolt 10-24 x 1 Replaces WALKER F2 $0.99

Nut Blade Bolt 10-24 Replaces WALKER F00 $0.99

1-SET L + R WALKER BLADE 25-1/16″X 5/8″ FITS 48″ MOWER $37.60

Walker Mower Blade Hub SET (2) with Bolts $22.85

355-024 BLADE / WALKER/5705-3 $20.11

355-032 BLADE / WALKER/5705-4 $20.80

355-713 BLADE / WALKER/7705-2 $21.41

355-709 BLADE / WALKER/7705-1 $21.41

Lawnmower Blades Stens 355-024 Walker $29.50

6 PACK WALKER 5705-3 LAWN MOWER BLADES 54″ CUT BLADE $64.99

3 PACK WALKER 5705-3 LAWN MOWER BLADES 54″ CUT BLADE $38.99

Walker 52″ Gator Blade Set $57.33

Walker 52″ Gator Blades 2 Complete Sets $103.20

Walker 48″ Low Lift Blade Set Rear Discharge $43.12

Walker 48″ High Lift Blade Set Rear Discharge $44.50

Walker 42″ Regular 2 Blade Set $37.62

Walker 54″ Regular Blade Set $55.56

Walker 42″ Regular 2 Blade Set 2 Complete Sets $67.72

Walker 48″ High Lift Blade Set Rear Discharge 2 Sets $80.10

Walker 48″ Low Lift Blade Set Rear Discharge 2 Sets $77.62

Walker Mower Blade 7705-11 Hi Lift 7705 20 1/4″ $25.00

Walker 54″ Regular Blades 2 Complete Sets $102.95

QuadBoss FINISH CUT MOWER BLADES $20.99 FINISH CUT MOWER BLADESSold individually Three required per mower

Recharge Mower G2 Replacement Blades 2 pack $37.95 Recharge Mower G2 Replacement Blades 2 Pack Replacement blades. Specifically designed to fit the Recharge Mower Features: Dedicated left and right blades Combination mulching and traditional cut

Mower $9.32 Mower

Mower Blade $17.99 “Pricing subject to change. Choose this manufacturer-approved mower blade for your lawn tractor. Designed to fit your product perfectly. Use this mower blade with your 50-inch mower deck. Measures 17-3/8 inches. Installing the blade requires no special tools. Wear gloves and use caution when working with mower blades. To schedule installation, go to SearsHomeServices.com , or call 1-800-469-4663. ”

Mower Drive Belt $49.33 “Pricing subject to change. Choose this manufacturer-approved mower drive belt for your lawnmower. Designed to fit your product perfectly. This belt replaces your mower’s worn or damaged mower drive belt. The drive belt is designed to work with a 42-inch mower deck. Route the belt from your mower’s engine to its mower deck to drive the blades. Replacing your mower’s drive belt requires no special tools, but refer to its owner’s manual for instructions. To schedule installation, go to SearsHomeServices.com , or call 1-800-469-4663. ”

Primary Mower Belt $18.97 “Pricing subject to change. Choose this manufacturer-approved primary mower belt for your lawn tractor. Designed to fit your product perfectly. This v-belt replaces the worn or damaged primary mower belt for your lawn tractor’s rear engine. The primary mower belt is designed to work with a 44-inch mower deck. The belt is routed from the engine to the mower deck to drive the blades. Refer to the owner’s manual for your lawn tractor when replacing its primary mower belt. To schedule installation, go to SearsHomeServices.com , or call 1-800-469-4663. ”

Hi-lift Mower Blade $19.94 “Pricing subject to change. Choose this manufacturer-approved hi-lift mower blade for your lawn tractor. Designed to fit your product perfectly. This mower blade is designed to replace a worn or damaged blade in your lawn tractor’s 23-inch mower deck. The blade measures 23 inches long, 2-3/4 inches wide, .150 inches thick and has a center star mount hole. It is designed for a 23-inch mower deck, so for a 46-inch deck, use two blades. Torque the blade to 45–55 foot-pounds. Use caution and wear gloves during installation to prevent injury. To schedule installation, go to SearsHomeServices.com , or call 1-800-469-4663. ”

The Walker $5.99 The Walker

Walker $4.49 Walker

Creative Sales Company 41000 Lawn Mower & Garden Tool Sharpener $9.24 Creative Sales Company 41000 Lawn Mower & Garden Tool Sharpener Creative Sales Company 41000 Lawn Mower & Garden Tool Sharpener Features: Great for keeping lawn mower blades sharp Green Carded

Spyder Lawn Mower LB1200 $1399 Fully-Automated Lawn Mower Designed to Mow By Itself! If you have been waiting for a robotic lawn mower that does not require perimeter wire, this is it! The LawnBott LB1200 Spyder robotic lawn mower represents a new beginning for robotic lawn mowers. It sports new technology that is entirely revolutionary (and patented) for robot lawn mowers Bonus Points: Eco-Friendly mower Installation DVD & Manual 100% waterproof No perimeter wire, so no perimeter wire check Changes direction without ever repeating the same movement Keeps on working until its job is done Specifications Features Coverage: 5,500 sq/ft Working Time: Varies on yard conditions Dimensions: 19.2″L x 19.2″W x 10.6″H Charging Time: 2.5-3 hours Cutting Width: 10″ Battery Type: Lithium Ion Cutting Height: 1.75-3″ Hill Capability: 27 degrees Weight: 18 lbs Cutting Disc: 4 blades Rain Sensor: No Software: Includes (updates online) Auto Recharge: No Noise Level: Noiseless Alarm: No Assembly: Fully Assembled Low Price Guarantee!

Automated Lawn Mower LB2110 $2299 Fully-Automated Lawn Mower Designed to Mow By Itself! The LawnBott LB2110 is the most trouble-free and reliable robotic lawn mower on the market. If you are thinking about long-term cost, for most lawns, the LawnBott LB2110 robotic lawn mower is by far a better bargain than lawn services, riding lawn mowers, push lawn mowers and other robotic lawn mowers on the market including those within the LawnBott line. Bonus Points: Eco-Friendly mower Installation DVD & Manual Weather resistant and can operate in rain Perimeter wire signal check: if interrupted, the robot stops immediately Changes direction without ever repeating the same movement Keeps on working until its job is done Specifications Features Coverage: 25,000 sq/ft Working Time: 2.5 hours Dimensions: 22″L x 16.5″W x 10″H Charging Time: 2.5-3 hours Cutting Width: 12″ Battery Type: Lead Acid Cutting Height: .75-2.5″ Hill Capability: 12 degrees Weight: 35 lbs Cutting Disc: 4 blades Rain Sensor: Yes Software: Includes (updates online) Auto Recharge: Yes Noise Level: Noiseless Alarm: No Assembly: Fully Assembled Low Price Guarantee!

Automated Lawn Mower LB2150 $2599 Fully-Automated Lawn Mower Designed to Mow By Itself! The LawnBott LB2150 is the most trouble-free and reliable robotic lawn mower on the market. If you are thinking about long-term cost, for most lawns, the LawnBott LB2150 robotic lawn mower is by far a better bargain than lawn services, riding lawn mowers, push lawn mowers and other robotic lawn mowers on the market including those within the LawnBott line. Bonus Points: Eco-Friendly mower Installation DVD & Manual Weather resistant and can operate in rain Perimeter wire signal check: if interrupted, the robot stops immediately Changes direction without ever repeating the same movement Keeps on working until its job is done Specifications Features Coverage: 25,000 sq/ft Working Time: 3 hours Dimensions: 22″L x 16.5″W x 10″H Charging Time: 2.5-3 hours Cutting Width: 12″ Battery Type: 1 Lithium Ion Cutting Height: .75″-2.5″ Hill Capability: 27 degrees Weight: 21 lbs Cutting Disc: 4 blades Rain Sensor: Yes Software: Includes (updates online) Auto Recharge: Yes Noise Level: Noiseless Alarm: No Assembly: Fully Assembled Low Price Guarantee!

Dremel 675 Lawn Mower & Garden Tool Sharpener $6.47 Dremel 675 Lawn Mower & Garden Tool Sharpener Sharpen your lawn mower blades with ease for a healthy, beautiful lawn. Other garden tools such as shovels, shears, hoes and axes can also be sharpened. Dremel 675 Lawn Mower & Garden Tool Sharpener Features: Guide maintains the optimum blade sharpening angle Sharpens most walk-behind rotary mower blades Comfortable ergonomic design Easily screws on to your rotary tool in place of the tool’s housing cap 932 Aluminum Oxide Grinding Stone Instructions

Great States 815-18 American Reel Mower 18 Hand Lawn Mower $106.4 Great States 815-18 American Reel Mower 18″ Hand Lawn Mower Great States 815-18 American Reel Mower 18″ Hand Lawn Mower Features: 4 spider 5 blades, ball bearing reel Tempered alloy steel reel and bed knife blade Unbreakable steel side plate 2″ welded shrub bar assembly Cutting height 1/2″ to 2-1/4″ with adjustable 7-section roller Wheel height adjustable in 3 positions Cast iron roller brackets with quick-adjust wing nut 10″ durable composite wheels with radial tread tires and molded hub caps Plated loop-type handle with full-length foam grip Grass catcher (1245-2009)

LawnBott Automated Mower LB3500 $3999 Fully-Automated Lawn Mower Designed to Mow the Lawn By Itself! Larger yards tend to have more complicated shapes, the LB3500 accommodates this by being able to program up to 4 different working zones, to maximize its cutting efficiency. Even smaller yards that may have narrow passageways from one area to the next, can take advantage of this feature. No matter what your yard shape, size, or slope, the LawnBott has you covered! Bonus Points: Eco-Friendly mower Installation DVD & Manual Weather resistant and can operate in rain Perimeter wire signal check: if interrupted, the robot stops immediately Changes direction without ever repeating the same movement Keeps on working until its job is done Specifications Features Coverage: 40,000 sq/ft Average Working Time: 4+ hours Dimensions: 26″L x 19″W x 11″H Charging Time: 2-3 hours Cutting Width: 14″ Battery Type: Lithium Ion Cutting Height: .75″-2.75″ Hill Capability: 27 degrees Weight: 28 lbs Cutting Disc: 4 blades Rain Sensor: Yes Software: Includes (updates online) Auto Recharge: Yes Noise Level: Noiseless Alarm: Yes Assembly: Fully Assembled Low Price Guarantee!

Brill Razorcut 38 Push Mower $249.95 This high quality, German-made mower weighs only 17 pounds, but is sturdy enough to handle almost every mowing challenge facing the environmentally conscious homeowner. The manual reel lawn mower has five blades for superior cutting and ease of pushing. It has 8-inch-diameter wheels and a silent cut design. The blade misses the bedknife by less than a millimeter. This reduces friction and allows the mower to cut the grass like scissors. Of course, if you really want to go “Old School,” you could just use scissors on the grass, but we’re thinking the Razorcut 38 way is a WAY better alternative. Mowing width is 38 cm (15.2 inches). 17 lbs. Optional Grasscatcher sold separately below.

Maxpower Precision Parts 331376 22 Cut Toro Mower Blade $12.98 Maxpower Precision Parts 331376 22″ Cut Toro Mower Blade These blades are all manufactured to meet or exceed all O.E.M specifications – quality is our focus. Maxpower Precision Parts 331376 22″ Cut Toro Mower Blade Features: Replaces #104-8597-30 22″ cut blade Carded

Black bull BB07423 Lawn Mower Tilt $258.8 This Professional Duty Lawn mower tilt jack allows you to easily raise and manage your heavy equipment. With a 660 lb. raising capacity this tool becomes ideal for changing and servicing lawn mower blades or cleaning the undercarriage. Assembled dimension: 25 in. W x 52 in. D x 43 in. H. Max lifting range: 045 degrees. Folds for compact storage. A useful tool for on the farm and at home. 660 lb. capacity.